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The EU AI Act in practice: three things product teams should do
The AI Act isn't the legal team's problem alone. Risk classification, transparency duties, and governance all need the product team.
The EU AI Act classifies AI systems by risk, with different duties per tier. For most generative-AI products going global, transparency duties and content labeling are the first things to implement.
The first thing is risk classification: know which tier your AI features fall into, so you neither over-spend on high-risk controls for low-risk features nor underestimate your duties.
The second is transparency and labeling: marking generated content, watermarking, and informing users must land naturally in the product experience.
The third is a governance system: model cards, data-provenance records, and misuse safeguards form an auditable evidence chain — and the basis of trust when working with enterprise customers.