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Why apps get rejected — and how to unpack it
Store review isn't mysterious; rejections cluster around privacy, payments, and metadata.
App Store and Google Play review makes many teams anxious, but rejection reasons are highly concentrated: incomplete privacy policy and permission disclosures, bypassing in-app payment, mismatched metadata or screenshots, and incomplete or misleading functionality.
Treating the review guidelines as part of product requirements up front beats submitting and getting rejected repeatedly. Privacy and payments especially often need aligning at design time.
The pragmatic approach is a pre-submission self-check list, records of communication with reviewers, and explanatory material for borderline features, shortening the submit-to-approval cycle.