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AI & Law
'99% accurate AI': the legal risk in your marketing claims
Overstating AI capability can amount to false advertising or consumer deception.
Claims like '99% accurate' or 'matches experts', if unsupported, can be false or misleading advertising, especially in high-risk areas like health and finance.
Regulators and consumers increasingly scrutinize the gap between AI marketing and actual performance.
Keep claims consistent with verifiable evaluation results, retain supporting evidence, and disclose limitations and scope where needed.