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Trademarks in Southeast Asia
Protect your brand across ASEAN's separate, mostly first-to-file systems.
시장 포인트
There is no single ASEAN trademark: you register country by country (Singapore's IPOS, Indonesia's DGIP, Vietnam's IP Office, and others), and most are first-to-file, so early filing is critical to avoid squatting. Madrid Protocol coverage varies by country.
Local-language considerations, classification practices, and enforcement effectiveness differ across the region. A prioritized filing plan focused on your key markets is usually the most efficient path.
접근 방식
- Prioritize countries by market importance and squatting risk
- Search local registers and assess conflicts
- File directly or via Madrid where available
- Set enforcement and a watch per market
제공 내용
- Country filing priority
- Applications per market
- Watch + enforcement plan
자주 묻는 질문
- Is there one ASEAN trademark?
- No — you file per country. We prioritize your key markets to control cost.
- Are these first-to-file?
- Most SEA markets are first-to-file, so early filing is important to prevent squatting.
- Does the Madrid Protocol cover SEA?
- Partly — coverage varies by country; we use it where it's efficient and file directly elsewhere.