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AI와 법률

AI voice cloning and likeness rights: the boundary for global products

Synthesizing someone's voice looks like a mere technical capability, yet it can touch personality and publicity rights.

AI voice synthesis makes copying a real person's timbre trivial, but many jurisdictions treat the voice as a protected identifier, and unauthorized commercial use can constitute infringement.

Risk concentrates in three places: whether the training material was licensed, whether the output is identifiable as a specific real person, and whether it is used commercially or misleadingly.

The pragmatic approach is to build authorization and consent for voice features, detect and block celebrity timbres, and set clear user warranties for uploaded material in the terms.

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