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IA et Droit
AI and dark patterns: the compliance edge of personalized persuasion
AI makes personalized persuasion more powerful — and manipulative design more likely to cross consumer-protection lines.
AI-driven personalization can lift conversion, but when it exploits user vulnerabilities to manipulate, it may amount to prohibited 'dark patterns'.
Emerging AI and consumer-protection rules take a stricter view of exploiting psychological weaknesses and misleading interfaces.
Align personalization with user interest, avoid manipulative defaults and cancellation friction, and add extra protection for high-risk groups.