Southeast AsiaSoutheast Asia · IP & trademarks

Trademarks in Southeast Asia

Protect your brand across ASEAN's separate, mostly first-to-file systems.

Contexte du marché

There is no single ASEAN trademark: you register country by country (Singapore's IPOS, Indonesia's DGIP, Vietnam's IP Office, and others), and most are first-to-file, so early filing is critical to avoid squatting. Madrid Protocol coverage varies by country.

Local-language considerations, classification practices, and enforcement effectiveness differ across the region. A prioritized filing plan focused on your key markets is usually the most efficient path.

Notre approche
  • Prioritize countries by market importance and squatting risk
  • Search local registers and assess conflicts
  • File directly or via Madrid where available
  • Set enforcement and a watch per market
Ce que vous obtenez
  • Country filing priority
  • Applications per market
  • Watch + enforcement plan
FAQ
Is there one ASEAN trademark?
No — you file per country. We prioritize your key markets to control cost.
Are these first-to-file?
Most SEA markets are first-to-file, so early filing is important to prevent squatting.
Does the Madrid Protocol cover SEA?
Partly — coverage varies by country; we use it where it's efficient and file directly elsewhere.

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